The Micro SaaS Founder's Customer Support Problem (And How We Solved It)

We're living in the golden age of indie makers. With AI tools, no-code platforms, and cheap hosting, launching a new product takes days, not months. Many of us aren't building one thing anymore — we're building portfolios of small, profitable projects.

But here's the problem nobody talks about: customer support doesn't scale the same way.

The Multi-Product Reality

If you're like most micro SaaS founders, you probably have:

• 2-3 active projects generating revenue
• A couple of side projects you're testing
• Maybe a portfolio site or agency landing page

Each one needs some way for users to reach you. And the current options? They suck.

Enterprise solutions like Intercom or Zendesk cost $50-100+/month per product. That's your entire profit margin on a micro SaaS.

Free tools are either riddled with aggressive branding, unreliable, or require you to self-host and maintain yet another piece of infrastructure.

Email links work, but you lose context. Which site did they come from? What page were they on? Good luck figuring that out from a cold email.

We Built This for Ourselves

The Chat Widget started because we had the same problem. Multiple sites. Multiple products. One inbox we actually check.

Here's what makes it different:

→ Multi-site from day one. $5/month gets you 3 sites. $19/month gets you 10. Not per-site pricing. Not "contact sales for teams." Just straightforward pricing that makes sense for how indie makers actually work.

→ It just works. Copy one script tag. Paste it. Done. No configuration wizards. No "complete your profile" flows. No onboarding emails asking if you need help setting up.

→ One dashboard, all conversations. Customer from your AI tool? Same inbox as your portfolio site visitor. Filter by site when you need to, but mostly? Just respond to people.

→ Real-time, actually. Push notifications. Email fallback. WebSocket connections that don't randomly drop. When someone reaches out, you know immediately.

The Math That Matters

Let's say you have 3 small products making $200-500/month each. That's $600-1500 MRR.

With traditional support tools at ~$60/seat/month × 3 products = $180/month just to talk to your customers.

With The Chat Widget: $5/month.

That's not a rounding error. That's the difference between a profitable side project and one you shut down because the overhead doesn't make sense.

Simple. Reliable. Affordable.

We're not trying to be Intercom. We're not building an "AI-powered customer success platform with predictive analytics."

We're building the support widget you install once, forget about, and trust to just work when someone needs help.

Because in the age of AI, you can build anything. The hard part is running it sustainably.